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case study

consultative selling

the brief

the client

A £3billion turnover global manufacturer.

the scenario

In a competitive, fast-moving market, the aftermarket division had the spotlight on it as a relatively untapped profitable development area. The organisation wanted their Regional Managers to be able to drive more sales through their dealership network and have better influence over their various stakeholders at all levels, both internally and externally. They wanted these key people to be mentally tough, much more resilient and skilled in their approach.

case study

consultative selling

the intervention

Having multiple meetings with key stakeholders including the GM, directors, HR, a dealership and working closely with the Global aftersales training manager, we understood what they really needed was for their people to become mentally tough consultative sellers.

An 8-module programme incorporating methods designed to equip delegates with the knowledge, skills and techniques they need to improve, in tandem with methods to improve mental toughness and their capability to deliver their roles more successfully.

This tailor-made programme was built on our unique Less Friction, More FlowSM methodology, a proven organisational experience approach that uses tried and tested strategies to oil cogs, solve frictions, and help get people into flow.

case study

consultative selling

the outcome

Measuring mental toughness pre and post programme clearly showed an increase in mental toughness.

Annual cohorts of this programme have continued since its inception in 2020 - with the programme being rolled out to the wider business in 2024.

The client was awarded a Princess Royal Award in 2022 for this programme in recognition of it having enabled record growth, significant increases in mental toughness, and many learners being promoted internally. All attributed directly to this programme.

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