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champions of flow...

Chris Binns

CSO at WPP Open X

As Global CSO of WPP OpenX – the bespoke global agency model created for The Coca-Cola Company - Chris supercharges impact and is driven to achieve unprecedented scale. He's experienced a meteoric, if unconventional, rise to Directorship and now thrives in - as he describes - 'the best job in the world'.

finding my flow

In Chris' own words, he's gone from hero to zero and then to infinity and beyond! Chris first partnered with pressurepoint early on in his career. Having been identified as a future leader and given the Agency's biggest account to 'run'. Frictions followed and the transition was not as smooth as hoped. Through personal coaching with Adrian, Chris gave himself permission to identify and recognise his unique preferences and motivations, establish personal boundaries and flourish within them. With this sense of flow established, he was able to transition into the head of planning role with ease, where he devised and ran 'Challenge and Inspire', a collaboration of 8 board directors whose focus was to create work to amaze agency clients. Success in this role brought promotion to Managing Partner and the creation of a new Head of Engineering role. Today, Chris serves as Chief Strategy Officer at WPP Open X and is a one-man multiplier for growth and innovation.

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Chris

Adrian Green

pressurepoint Founder and Managing Director

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